Promotions & Advertising

Since DARTcrush targets DART passengers, advertising and promotional campaigns will focus on the affordability and effectiveness of the DART fleet's station and interior advertising signage in order to build awareness, generate traffic and grow subscriptions.

Media buys for promotions will be segmented and leverage demographics according to DART routes, stations and stops.

Interior Signage

inside light rail cars & buses

Exterior Billboards

outside stations & stops